Agency 456:Class

Over one semester, our agency partnered with McKinley Ad Agency to plan and execute “The Roost,” their annual Housing Fair for Ball State. The project spanned two client presentations, a campaign book, a strategic communication plan, and a full suite of creative deliverables. As the creative specialist, I developed campaign graphics that aligned with our strategy to reach Ball State students, parents, and clients. Our goal was to design an event experience and message that effectively promoted the Ball State Daily Housing Fair within a five‑month timeline.