Rare Bird,Inc.
Social Media Coordinator | Jul 2023 - Present
As a social media coordinator my job is to help clients' social media presence and drive their outreach campaigns. My responsibilities include developing social media strategies, scheduling posts, maintaining brand consistency across platforms, and generating engaging content. I also identify content gaps, collaborate with our marketing team, and monitor brand feedback on various social media platforms. The platforms I primarily focus on are LinkedIn, Facebook, Instagram, and TikTok. I engage with our clients regularly, providing them with monthly reports on their social media performance. Additionally, I analyze performance data, track key metrics, and suggest improvements. My role also includes planning and executing outreach campaigns to reach new audiences and aid in conversions.
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Let's talk numbers
First Indiana Robotics (Rare Bird, inc. Client)
One of my favorite clients, FIRST Indiana Robotics, aimed to inspire young people to be leaders in science and technology through mentor-based programs. They wanted to grow the FIRST network, gain more traction, and generate excitement for the State and World's competitions. Additionally, they sought to increase interest in registering new teams in Indiana. With our help on social media, they saw a significant boost in followers and engagement across Facebook, Instagram, and LinkedIn. Specifically, they gained 141 followers on Instagram, 58 followers on Facebook, and 15 followers on LinkedIn from April 3, 2024, to May 28, 2024. They also successfully registered 7 new FIRST Lego League teams, 2 FIRST Tech Challenge teams, and 2 FIRST Robotics Challenge teams.
Feb 7, 2024 - Apr 2, 2024
15,795
REACH
Apr 3, 2024 - May 28, 2024
28,330
REACH
Feb 7, 2024 - Apr 2, 2024
1,722
ENGAGEMENTS
Apr 3, 2024 - May 28, 2024
2,897
ENGAGEMENTS
Feb 7, 2024 - Apr 2, 2024
144
ENGAGEMENTS
Apr 3, 2024 - May 28, 2024
233
ENGAGEMENTS
Feb 7, 2024 - Apr 2, 2024
898
ENGAGEMENTS
Apr 3, 2024 - May 28, 2024
1,274
ENGAGEMENTS
Power of
story telling
Working with Rare Bird’s Lead Creative Writer and Videographer, we initially planned to write individual articles about the effect of storytelling. Eventually, we decided that video was a more effective medium. This led to the creation of our new series, "The Power of Storytelling," which explores the profound impact of storytelling as a critical tool in modern marketing. In an era where attention spans are fleeting, storytelling can dynamically engage audiences and forge deep, meaningful connections. In my specific episode, I spoke about the impact of storytelling on social media. It explores how narratives navigate the digital landscape to ignite conversations, build communities, and boost brand awareness.
Flock Talks
For two months, our engagement was very low. I was determined to find a solution to increase our reach and engagement. I devised a new strategy: utilizing video content to supplement our written blog posts.
In a role similar to a project manager, I coordinate the monthly production of these videos. This involves writing scripts, coordinating with our copywriter for script editing, deciding on the b-roll footage, crafting captions, and finally posting the completed videos on LinkedIn, Instagram, and YouTube Shorts.
Voiceovers
The Performance Max Campaign is an advertising campaign that utilizes Google's machine learning technology to optimize ad performance across multiple platforms. It's an effective way for businesses to reach a wider audience and maximize their advertising budget. I had the opportunity to showcase my voiceover skills. When we noticed that the AI voice was struggling with simple words, we decided that I would be the perfect fit for the job. I got behind the mic and recorded everything that was needed, ensuring that the videos were of the highest quality.
