Pilgrim Missionary baptist Church
Social Media Manager | Dec 2022 - Jun 2023
Overview
During my time at Pilgrim Missionary Baptist Church, I managed social media content across platforms to strengthen engagement and grow the online community. I developed strategies that aligned with the church’s brand voice, designed creative assets, and provided staff training on best practices for digital engagement. By analyzing performance metrics and making data-driven adjustments, I helped the church expand its reach and build stronger connections with its audience.
My Role
-
Developed and executed a social media content calendar tailored to the church’s audience.
-
Created original graphics, videos, and copy that reflected the church’s mission and voice.
-
Monitored analytics and adjusted strategy to maximize reach and engagement.
Process & Tools
-
Process: Audit of existing accounts → Content planning → Content creation → Scheduling → Analytics tracking
-
Tools: Canva, Adobe Express, Meta Business Suite, YouTube, Facebook & Instagram Insights
Impact
-
Facebook Reach: +33.7% growth (42.7K → 57.2K)
-
Instagram Reach: +2641% growth (216 → 5.9K)
-
Facebook Profile Visits: +195% growth (10.3K → 30.5K)
-
Instagram Profile Visits: +1087% growth (224 → 2.6K)
These results demonstrate a substantial increase in visibility and engagement, especially among younger audiences on Instagram.
Select an image below to take a closer look.
Below is a visual breakdown of these results, comparing metrics before and after my time at PMBC.
Let's talk numbers
Pilgrim Missionary Baptist Church (PMBC)
To establish a clear time frame for the metrics, I calculated the number of days between December 1, 2022, and May 23, 2023 (my time at PMBC). I determined that June 11, 2022, is 173 days before December 1, 2022 (my first day at PMBC). This allowed me to compare social media reach and page visits before and after my first day at the church. The data shows that Facebook's reach increased by approximately 33.67%, while Instagram's reach increased by approximately 2641.20%. Facebook page visits increased by approximately 195.12%, while Instagram page visits increased by approximately 1087.50%. The percentage increase in reach and page visits is significantly higher on Instagram than on Facebook because of the church’s demographics.
Jun 11, 2022 - Dec 1, 2022
42,781
REACH
Dec 1, 2022 - May 23, 2023
57,213
REACH
+33.67%
Jun 11, 2022 - Dec 1, 2022
216
REACH
Dec 1, 2022 - May 23, 2023
5,923
REACH
+2641.20%
Jun 11, 2022 - Dec 1, 2022
10,352
PROFILE VISITS
Dec 1, 2022 - May 23, 2023
30,569
PROFILE VISITS
+195.12%
Jun 11, 2022 - Dec 1, 2022
1224
PROFILE VISITS
Dec 1, 2022 - May 23, 2023
2,648
PROFILE VISITS
+1087.50%
